What it does (and when to use it)
Use this feature to generate realistic product scenes and backgrounds behind a product or person. It’s ideal for:- Product listing images and catalog variety
- Seasonal campaigns (holiday, summer, back-to-school)
- Ads and social posts without a full photo shoot
- Brand-consistent scenes across many SKUs
Best input tips
- Start with a clean, sharp image (avoid tiny thumbnails)
- For most consistent results, remove the background first (a cutout helps a lot)
- Avoid heavy glare, motion blur, and noisy compression
Workflow: product photos (recommended)
- Import your product image
- Run Remove Background and refine the cutout if needed
- Choose AI Backgrounds (generate/replace background)
- Describe the scene or pick a style
- Generate multiple options, then iterate (lighting, surface, props)
Workflow: replace a background
- Import an image (product or person)
- (Recommended) Isolate the subject first
- Choose Generate/Replace Background
- Be specific about the environment and lighting
- Generate variations and pick the most realistic
If the subject changes too much between generations, start from a cleaner cutout and keep the prompt focused on the background and lighting, not the subject.
Prompt tips
- Mention lighting (softbox, natural window light, dramatic studio)
- Mention surface (marble counter, wood table, seamless white)
- Mention camera (top-down, 3/4 angle, eye-level, “50mm”)
- Mention props sparingly (1–2 props helps realism)
Brand consistency guidance
- Reuse a small set of prompt patterns for your catalog
- Keep lighting and lens language consistent (for example: “soft studio light, 50mm”)
- If you use Brand Identity, keep it enabled for all variations in a campaign