What Personas are
Personas are reusable AI actors that keep a consistent look (and, in supported experiences, voice) across content.
They are useful when you want:
- Consistent “on-camera” characters across multiple videos or campaigns
- A repeatable UGC ad format without scheduling talent
- A library of brand-aligned characters your team can reuse
Pixa includes public Personas you can try, and you can also create private Personas for your own brand.
Create a Persona
In the Pixa workspace sidebar, open Brand and choose Personas.
Typical workflow:
- Create a new Persona (name, handle, and basic attributes)
- Generate previews and pick the one that best fits your brand
- Save it to your brand so it is available for future generations
Use a Persona in generation
When generating images or videos, select a Persona to keep the same actor consistent across outputs.
If you want a Persona to feel consistent across videos, keep scripts and styling consistent too: similar lighting words, background style, and pacing.
Policy and usage
Personas are subject to the same safety and content rules as other generation features.
